“Do that in your life that makes your heart sing”

Lizette Lulofs has been Country Director Benelux at Rituals for 5 years and is also a member of the Supervisory Board at Bakkerij Baku.

After 20 years of retail, the experience in the beauty sector was still lacking. Lizette seized the opportunity to continue her career at a young company like Rituals with both hands. In a fast-growing company, staying close is essential. Together with the group, in a pleasant atmosphere, binding talents and realizing growth. No challenge is too great for Lizette, that typifies her as a leader.

“Do that in your life that makes your heart sing”, this is an important lifeline for Lizette. If you look for this, you become more autonomous, you start the journey in all your vulnerability.

When you do this you can even handle a period like the past 1.5 years. The pressure from outside is great, being allowed to be yourself seems to be getting more complicated. Lizette believes that this is important and guides her teams in this. 70% of Rituals employees are under the age of 25 and the complexity they deal with is great.

Lizette: “If the DNA of a company and culture fits who you are, then you’ve got magic.” She has found this magic in the DNA of Rituals.

Listen to the podcast via the link below!
https://open.spotify.com/episode/0xwe9vY94ltCVpc94TC8TO?si=d8a4901d169145a5

Have fun listening!